All businesses large and small must keep records. The main reason businesses keep records is to determine whether they have made a profit or a loss. If a business is not making a…
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Demonstration includes the pointing out of quality and features of the product and providing them with certainty though display, trial or test. By demonstration, the customer observes functioning details of the product himself….
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Absolute figures expressed in monetary terms in financial statements by themselves are meaningless. These figures often do -not convey much meaning unless expressed in relation to other figures. The relationship between two figures,…
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Marketing is an essential component of a business. In fact, it is the heart of any business, serving the vital function of transforming production activities into financial performance, thus ensuring the survival of…
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Today, more people than ever before recognize the importance of accounting information to a business, its owners, its employees, its lenders, and the financial markets. In this article, we’ve listed out some important…
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Tactics are always an important part of the negotiating process. More often they are subtle difficult to identify and used for multiple purposes. Tactics are more frequently used in distributive negotiations and when…
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Long term saving has many benefits, ensuring that you and your family are able to enjoy the things you have planned for your future such as paying for your child school fees or…
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Acquiring equity capital is approached differently depending on the business’s ownership structure. Because equity capital is money invested by the owner, the type of ownership structure determines who can provide the equity capital…
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The Final stage in the selling process is closing. This is the ultimate stage of the various efforts made during the previous stages of the selling process which includes prospecting, pre-approach, approach, presentation,…
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The discussion on selling process will be incomplete if one does not take into account the “aftersale service” or “follow-up action” to be rendered by salesman. After the sale the salesman has to…
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Students, just like many people in society, struggle with self-esteem issues on a daily basis, since our self-esteem can affect almost everything we do. Self-esteem is the opinion we develop about ourselves in…
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Presentation means appropriate collection and decoration of the products so as to enhance the number of prospective buyers to the shop. It also includes the interior decoration of the shop, an eye catching…
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“The personal selling” and “salesman ship” are often used interchangeably, but there is an important difference. Personal selling is the broader concept. Salesmanship is another important part of personal selling. Along with other…
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Video is no longer an up-and-coming content marketing trend—it’s an integral part of many companies’ marketing plans. After all, it’s how people today are spending a 3rd of their time: watching online video…
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