Finance is the root of economic growth and credit is considered to be its branch. In other words, the rapid growth of finance system depends upon the strong and sound…
Category: Marketing
What Do You Mean By Foreign Direct Investment (FDI)
Foreign Direct Investment is direct investment by a company in production or in business located in another country either by buying a company in the country or by expanding operations…
40 Steps to Financial Freedom You Need To Remember
Financial freedom refers to the state of having sufficient personal wealth to live without having to work actively for basic necessities. For many people, financial freedom is the ability to…
Internal Marketing – A Brief Guide
Internal marketing (IM) is a process that occurs within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to deliver a satisfying…
Financial Records and Its Types – A Brief Guide
All businesses large and small must keep records. The main reason businesses keep records is to determine whether they have made a profit or a loss. If a business is…
Product Demonstration and Its Importance – A Brief Guide
Demonstration includes the pointing out of quality and features of the product and providing them with certainty though display, trial or test. By demonstration, the customer observes functioning details of…
Ratio Analysis – Objectives, Advantages and Limitations
Absolute figures expressed in monetary terms in financial statements by themselves are meaningless. These figures often do -not convey much meaning unless expressed in relation to other figures. The relationship…
8 Steps to Develop a Simple Marketing Plan
Marketing is an essential component of a business. In fact, it is the heart of any business, serving the vital function of transforming production activities into financial performance, thus ensuring…
Important Terms Related To Finance and Accounting
Today, more people than ever before recognize the importance of accounting information to a business, its owners, its employees, its lenders, and the financial markets. In this article, we’ve listed…
A Beginner’s Guide To Saving and Investment
Long term saving has many benefits, ensuring that you and your family are able to enjoy the things you have planned for your future such as paying for your child…
Raise Equity Capital Based on Types of Business
Acquiring equity capital is approached differently depending on the business’s ownership structure. Because equity capital is money invested by the owner, the type of ownership structure determines who can provide…
An In-Depth Guide to Successful Closing a Sale
The Final stage in the selling process is closing. This is the ultimate stage of the various efforts made during the previous stages of the selling process which includes prospecting,…
Everything You Need To Know About After Sale Service
The discussion on selling process will be incomplete if one does not take into account the “aftersale service” or “follow-up action” to be rendered by salesman. After the sale the…
22 Top Strategies To Build A Healthy Self-Esteem
Students, just like many people in society, struggle with self-esteem issues on a daily basis, since our self-esteem can affect almost everything we do. Self-esteem is the opinion we develop…
Essential Features of a Good Presentation
Presentation means appropriate collection and decoration of the products so as to enhance the number of prospective buyers to the shop. It also includes the interior decoration of the shop,…
Characteristics and Quality of A Successful Salesman
“The personal selling” and “salesman ship” are often used interchangeably, but there is an important difference. Personal selling is the broader concept. Salesmanship is another important part of personal selling.…
10 Must-Use Low Cost Promotion and Marketing Ideas
Promotion and advertising can be a hefty expense, particularly for a brand-new business that wants to make itself known in a neighborhood. A home-based business, however, most of the time,…