The Final stage in the selling process is closing. This is the ultimate stage of the various efforts made during the previous stages of the selling process which includes prospecting, pre-approach, approach, presentation, demonstration and overcoming objectives. All these steps... Read more
The discussion on selling process will be incomplete if one does not take into account the “aftersale service” or “follow-up action” to be rendered by salesman. After the sale the salesman has to maintain relationship with the customer. Such as... Read more
“The personal selling” and “salesman ship” are often used interchangeably, but there is an important difference. Personal selling is the broader concept. Salesmanship is another important part of personal selling. Along with other key marketing elements, such as pricing, advertising,... Read more