James Stephen “Jimmy” Donaldson, better known as MrBeast, has recently expressed his enthusiasm for the social media platform X, previously known as Twitter.
With over 29.2 million followers on the platform, MrBeast has been sharing his content and reaping impressive viewership numbers. His videos titled Cars, Experiments 2, Dogs, Ages 1-100, and Grocery have amassed a total of 177 million, 123 million, 150 million, 162 million, and 141 million views respectively.
So far it’s been around a million in ad revenue. I’m just adding it to my video budgets so now I can spend more on content lol
— MrBeast (@MrBeast) April 5, 2024
MrBeast joined X in January and posted his first video on the 16th. Initially curious about the potential ad revenue from the microblogging platform, he now praises X for its profitability, which has significantly boosted his project budgets. He revealed, “So far it’s been around a million in ad revenue. I’m just adding it to my video budgets so now I can spend more on content lol.”
Elon Musk, the tech magnate behind X, had previously invited MrBeast to join the platform. Musk’s response to MrBeast’s success on X was a succinct “cool”. This interaction highlights the growing influence of X in the content creation industry.
In comparison, MrBeast’s YouTube video in July 2023 generated $167,000 in ad share revenue after garnering 77 million views within five days. His latest video on X has already attracted around 177 million viewers, more than double his previous audience on YouTube. Moreover, the earnings from this latest video have significantly surpassed YouTube’s revenue.
This shift to X marks a new chapter in MrBeast’s content creation journey, demonstrating the platform’s potential for creators seeking profitable and efficient content distribution. As more creators like MrBeast continue to explore and embrace X, the landscape of content creation and social media is set for an exciting evolution.
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