Creating compelling videos is just the first step in a successful video marketing strategy. To truly maximize the number of views and drive traffic to your content, strategic submission practices are crucial.
Here are three top tips to enhance your video submissions:
1. Keyword Placement
Your video’s title plays a pivotal role in its discoverability. Aim to incorporate your target keyword not only within the title but ideally near the beginning. Think of the title as a headline that grabs attention and encourages viewers to click.
By strategically placing your keyword, you increase the likelihood of your video appearing in relevant searches, thereby driving organic traffic.
2. Optimize Description
The video description is a valuable space to provide context and additional information. Capitalize on this by including your website link at the beginning of the description. In platforms like YouTube, ensure your link is hyperlinked by using “http://” or “https://” at the beginning of the URL.
To encourage clicks, accompany the link with a concise and compelling reason for viewers to visit your website. This strategic placement enhances the chances of viewers engaging with your content beyond the video.
3. Leverage Successful Tags
Uncover a secret technique to boost your video’s visibility: analyze popular videos in your niche. Identify a video that aligns with your content and has garnered substantial views. Copy the tags associated with this popular video and incorporate them into your video’s tags.
This tactic leverages the existing popularity of the chosen video, positioning your content in the related videos section. As viewers engage with the popular video, your content gains exposure, leading to increased views and additional traffic.
By implementing these three tips, you can optimize your video submissions for maximum visibility and engagement. Strategic keyword placement, prominent website links, and the use of successful tags allow you to harness the power of existing trends and user behaviors, ultimately driving more views and traffic to your video content.
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