These days, businesses cannot thrive without carefully-planned marketing strategies. Whether you are getting ready to open a new hotel or considering taking your hotel a notch higher, hotel branding is a crucial part…
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Too many firms entrust their financial success on a ruthless, high-pressure, no-holds-barred culture. However, a growing corpus of research on positive organizational psychology reveals that not only is a competitive workplace detrimental for…
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Nobody ever claimed that owning a business was easy. Starting a franchise business is difficult regardless of the product or service you sell. You’re spending your time, energy, and money on a new…
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Entrepreneurship is the capability and willingness to curate and participate in a business venture with the intention of making a profit regardless of the financial risks involved. The role of entrepreneurship in any…
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Banking is an industry that deals with financial transactions, and it is essential to know the banking abbreviations to understand the jargon and to be efficient in communication. There are many abbreviations in…
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Finance is the root of economic growth and credit is considered to be its branch. In other words, the rapid growth of finance system depends upon the strong and sound system of credit…
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Foreign Direct Investment is direct investment by a company in production or in business located in another country either by buying a company in the country or by expanding operations of an existing…
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Financial freedom refers to the state of having sufficient personal wealth to live without having to work actively for basic necessities. For many people, financial freedom is the ability to live a comfortable…
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Internal marketing (IM) is a process that occurs within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to deliver a satisfying customer experience. Over…
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All businesses large and small must keep records. The main reason businesses keep records is to determine whether they have made a profit or a loss. If a business is not making a…
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Demonstration includes the pointing out of quality and features of the product and providing them with certainty though display, trial or test. By demonstration, the customer observes functioning details of the product himself….
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Absolute figures expressed in monetary terms in financial statements by themselves are meaningless. These figures often do -not convey much meaning unless expressed in relation to other figures. The relationship between two figures,…
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Marketing is an essential component of a business. In fact, it is the heart of any business, serving the vital function of transforming production activities into financial performance, thus ensuring the survival of…
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Today, more people than ever before recognize the importance of accounting information to a business, its owners, its employees, its lenders, and the financial markets. In this article, we’ve listed out some important…
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